HOA HONG 


SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya  
Sol Boba
WEME Magazine
People’s Economy Lab  
My People Studio







meditating on ideas...
  Designed illustrations and video elements, including B-roll and intro cards, for seamless site integration.
Uwajimaya 
Seattle Times Client Partnership

Brand Identity & Strategy, Motion, Illustration

Role: Designer
TEAM
CD: Charles Runnette
Video Editor: Adam Kubota
Designer & Animator: Hoa Hong


Challenge
How might Uwajimaya create fun, engaging visual content that showcases its diverse product offerings while reflecting the vibrancy and culture of the market?

Solution
Over four weeks, we produced a series of fun, engaging cooking videos in collaboration with local chef Taichi Kitamura. By leveraging on-brand illustrations and visual designs, the content highlights Uwajimaya’s fresh, authentic ingredients and diverse products, appealing to food lovers and sushi enthusiasts of all ages.

Website design




Animation frame




Brand Illustrations
A sneak peek at select pages from the toolkit



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