SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya
Sol Boba
WEME Magazine
People’s Economy Lab
My People Studio
meditating on ideas...
SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya
Sol Boba
WEME Magazine
People’s Economy Lab
My People Studio
meditating on ideas...
A Seattle Times Product
Art Direction, Branding, UX/UI, Social
Role: Design Lead, Branding & Strategy
TEAM
CD: Charles Runnette
AD: Hoa Hong
Head of Editor: Chase Burns
Editor: Tierra Nhem
Videographer: Adam Kubota
CD: Charles Runnette
AD: Hoa Hong
Head of Editor: Chase Burns
Editor: Tierra Nhem
Videographer: Adam Kubota
How might we design a digital platform that helps users discover events and culture across the Pacific Northwest, while also amplifying diverse communities and creating a new audience and revenue stream for The Seattle Times?
Solution
The Ticket leverages The Seattle Times’ local expertise to deliver a comprehensive guide to Puget Sound events. Neighborhood guides, a robust calendar, and curated top picks showcase both popular and overlooked happenings. By collaborating with local writers and integrating an Evvnt-powered calendar and ticketing system, the platform enables readers and organizers to share and discover events—creating a trusted, engaging resource that drove exposure and revenue.
In its first year, The Ticket took off—bringing in $150,000+ in revenue, averaging 60,000+ page views per month, and growing to 8,000+ followers on TikTok and Instagram. Smart UX/UI, bold visuals, curated city guides, and social media strategy all came together to boost exposure and make the platform the go-to spot for Seattle’s young, experience-loving crowd. This mix of creativity and strategy continues to drive engagement, reach, and brand buzz well beyond launch.
The Ticket Site
City Guide page & special features
Individual article page