HOA HONG 


SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya  
Sol Boba
WEME Magazine
People’s Economy Lab  
My People Studio







meditating on ideas...
Art directed and built visual systems across web, advertising, print, experiential, and merchandise to create elevated, cohesive experiences that make attendees feel celebrated.


SCIDpda 50th Anniversary

Visual Design,  Branding & Strategy,  Print

Role: Art Director & Lead designer
TEAM
 Creative Director: Anika Zebron, Dessi Caswell
Art Director & Design: Hoa Hong
Digital Producer: Gavin Sullivan

Event Page
 Challenge
Founded in 1975, SCIDpda is a community development organization and steward of Seattle’s Chinatown International District (CID). For its 50th anniversary, how might we visually celebrate SCIDpda’s legacy, showcase its community impact, and highlight the CID’s vibrancy across past, present, and future generations?

Solution
To celebrate SCIDpda’s 50th anniversary, I created an uplifting, dynamic illustrative campaign featuring iconic CID landmarks—like the Bush Hotel, Hing Hay Park, and lamp posts—alongside writing scrolls and national flowers representing the neighborhood’s diverse Asian communities. Warm, energetic colors and gold textures honor SCIDpda’s legacy while reflecting the CID’s welcoming spirit. The campaign amplifies SCIDpda’s mission of neighborhood preservation and creates an immersive, multi-generational experience across gala invitations, digital ads, online donations, and the in-person fundraising event.

Measure of Success
The campaign’s cohesive branding and engaging visuals contributed to a sold-out gala and generated over $200K in donations across both event and digital channels. The experiential installation received full participation from attendees, providing SCIDpda with a clear demonstration of community appreciation for their 50-year legacy. The client praised the campaign for its ability to capture the spirit of the CID, celebrate SCIDpda’s impact, and create an immersive, multi-generational experience.
Highlighting community and people through iconic visuals
Triptych posters celebrating SCIDpda’s historic landmarks: Bush Hotel, Nihonmachi Alley, and ID Village Square I

Interactive gala installation where attendees explore SCIDpda’s past, present, and future, and add their own favorite memories to the board
Visualizing iconic historical landmarks through the campaign’s palette and style


Top