HOA HONG 


SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya  
Sol Boba
WEME Magazine
People’s Economy Lab  
My People Studio







meditating on ideas...
Designed a cohesive brand system aligned with the Sol Boba's mission and values, with illustrations and visuals that translate seamlessly across murals, print, and packaging.
SOL Boba
Brand Identity, Packaging, Environmental Graphic

Role: Lead designer & Illustrator

This project focuses on creating a brand identity for a Korean-owned boba shop that celebrates its passion for traditional tea and authentic ingredients. Emphasizing the shop’s heritage and cultural aesthetic, the design translates its story across packaging, interiors, and digital touch points, delivering a cohesive, memorable experience that honors tradition while engaging modern audiences.

Store interior with integrated mural, menu, and branding


 
Left screen menu (1/2) featuring hand-drawn illustrations of recommended drinks
Right screen menu (2/2) featuring hand-drawn croffle illustrations
Digital mural illustration shown here as it appears painted on the store wal


Store front with poster series



Croffles launch poster leveraging hand-drawn illustration. 

Summer drink series launch poster


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