HOA HONG 


SELECTED WORKS
T–Mobile
Seattle Times
SCIDpda
Refill Live
Uwajimaya  
Sol Boba
WEME Magazine
People’s Economy Lab  
My People Studio







meditating on ideas...
Developed a cohesive visual identity across social, print, stage, animation, web, and advertising to strengthen brand presence and create an engaging, high-impact event experience.
Refill Live for Vera Project & KEXP

Branding & Strategy, Creative Direction, Motion, Social

Role: Lead designer & Animator
TEAM
Video & Stage Production: Ross Monroe
Art Direction & Branding: Hoa Hong
Motion Graphic: Benjamin Chaykin & Hoa Hong 
Web Designer: Pari Gabriel
Photography: Karina J.
Social: @refill.live
Challenge
To create a cohesive visual identity and event experience for REFILL LIVE, a community-driven fundraiser supporting The Vera Project’s Equip The Kids program. How might we design visuals that inspire participation and celebrate the impact of empowering young artists shaping Seattle’s creative future?


Solution
Playing off the name “REFILL LIVE,” the visual direction is fluid and dynamic, designed to work seamlessly in both motion and still formats. The adaptable shapes and graphic elements translate across multiple platforms — from social media and web to print and stage design. Bold colors and a playful type treatment convey an energetic, inclusive spirit that resonates with a wide range of audiences and participants.


Measure of success 
We raised over $25,000 for The Vera Project—surpassing our original fundraising goal. The event drew an audience of more than 300 attendees, with live streams across Facebook and Instagram reaching over 200 live viewers and generating 1,000+ social media shares. Beyond the numbers, REFILL LIVE strengthened community engagement and amplified support for young artists within Seattle’s creative scene.


Line up announcement.
Event banner ads.



Web Ads 


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